Privacy Center

Seeing if our Products are working correctly, such as troubleshooting, and fixing it when it’s not working
Personalizing features, content and recommendations , such as your Facebook Feed , Instagram Feed , Meta AI, Stories and ads.
To promote safety, security and integrity and comply with applicable laws
To personalize offers, ads and other sponsored or commercial content
To develop, provide and personalize features and integrations
To understand how people use and interact with Meta Company Products
If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account. Learn more .
The feature we use it for, and how that feature works. For example, messages sent using Messenger’s vanish mode are retained for less time than regular messages. Learn more .
How long we need to retain the information to comply with certain legal obligations. See some examples .
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities. Learn more about when we respond to legal requests.
In accordance with applicable law
To promote the safety, security and integrity of Meta Products , users, employees, property and the public. Learn more .
Personalize features and content (such as your Facebook Feed , Instagram Feed , our features that are part of AI at Meta and Stories);
Personalize the ads people see, and
Make suggestions for you (such as people you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our Products.
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings (like GPS location)
Location-related information
Information about the network you connect your device to
Reports about our products’ performance on your device
Create and maintain your account and profile
Connect your Meta Products account, including your public profile information, to an integrated partner to sign in or share your information
Facilitate the sharing of content and status
Provide and curate features
Provide messaging services, the ability to make voice and video calls and connect with others
Provide advertising products
Provide our features that are part of AI at Meta that do things like create and understand content (like text, audio, images and videos) and perform actions
Undertake analytics
Facilitate your purchases and payments on Meta Pay or other Meta checkout experiences
See if our Products are working correctly, such as troubleshooting, and fixing it when it’s not working
Develop and improve products and features
Build and test out new products and features to see if they work
Get feedback on our ideas for products or features
Conduct surveys and other research about what you like about our Products and brands and on what we can do better for Meta Products and brands
Content you create, like posts, comments or audio
Your public profile information (including your name, username and profile picture)
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Public content you or others create or share, like posts, comments or audio on Meta Products
Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features.
Verify accounts and activity
Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board
Investigate suspicious activity
Detect, prevent and combat harmful or unlawful behavior, such as to review and, in some cases, remove content reported to us
Identify and combat disparities and racial bias against historically marginalized communities
Protect the life, physical or mental health, well-being or integrity of our users or others
Detect and prevent spam, other security matters and other bad experiences
Detect and stop threats to our personnel and property
Maintain the integrity of our Products
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
We’ll contact you via email or in-product notifications in relation to the Meta Products, product-related issues, research or to let you know about our terms and policies.
Contact information on your profile and your communications with us
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
To operate and provide the services described in the terms that apply to the Meta Product(s) you are using. This includes allowing you to share information and connect with your family and friends around the globe; and
To fix, analyze and improve our Products.
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)

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